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Be the source AI assistants quote, not the page they skip
People increasingly get their answer from an AI assistant or a summary at the top of the results, without visiting anyone. Answer engine optimisation is the work of being the source that answer is built from.
What you get
- A record of who is currently cited for the questions that matter to you
- Pages restructured so the answer is easy to extract and attribute
- Honest reporting on movement, including where nothing has moved yet
This is a real shift in how buyers find suppliers, and it changes what you optimise for. A page written to rank tenth and win the click is not necessarily the page an assistant will draw from when it composes an answer.
What assistants tend to reward is being clear, specific, well structured and attributable. Direct answers near the top. Claims that can be checked. Enough context on the page that a machine can tell what it is about and who is behind it.
We will be straight about the state of this: the field is young, the platforms do not publish rankings, and anyone quoting you guaranteed placement in AI answers is guessing. What we can do is make your pages the most quotable version of the truth in your market, and track whether they get cited.
What this includes
Question and intent mapping
Finding the questions buyers actually put to assistants, which are usually longer and more specific than the ones they type into a search box.
Answer-first page structure
Putting a clear, extractable answer near the top of the page, with the supporting detail underneath rather than in front of it.
Entity and authorship signals
Making it unambiguous who you are, what you do and why you would know, so an assistant can attribute the answer with confidence.
Structured data
FAQ, article and organisation markup that gives machines a labelled version of what the page says.
Citation tracking
Checking whether your pages are actually being surfaced and cited, and adjusting what we do based on what we find.
How we work
Establish where you stand
We ask the assistants the questions your buyers ask, and record who they cite today.
Find the gaps worth closing
Questions where a competitor is being quoted and you are not, and where being the answer would actually lead somewhere commercially.
Rewrite for extraction
Restructure the pages so the answer is findable, specific and clearly yours.
Re-test and report
Ask the same questions again over time. This is measurable, even if it is not yet a ranking report.
Questions we get asked
It overlaps heavily and it is not a replacement. The same technical health and authority matter. What differs is page structure, how directly you answer, and the fact that success can mean being quoted rather than being clicked.
No, and be careful with anyone who says otherwise. The platforms do not publish how they select sources and they change often. We can make your pages the clearest and most credible answer available, and we can measure whether that is working.
Being named as the source in front of someone actively researching. For considered purchases that is closer to a recommendation than a click, and the visits you do get tend to arrive further along in their decision.
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