SEO that brings in the people who are ready to buy
Rankings on their own do not pay for anything. We work on the searches that turn into enquiries, fix what is holding the site back technically, and build the content and authority that keep it there.
What you get
- A clear picture of what is holding the site back, in plain language
- Work sequenced by what moves revenue soonest, not what is easiest to bill
- Reporting you can hand to a board without translating it first
- No lock-in tactics that leave a mess if you stop
Most SEO problems are not mysterious. A site is slow, or search engines cannot read it properly, or it ranks for terms nobody searches with money in hand. Sometimes the content answers a question the buyer already stopped asking two steps ago.
We start by finding out which of those is true for you, then fix them in the order that changes revenue soonest. You get to see the reasoning, not just a list of tasks.
Search is also changing shape. People now get answers from AI assistants and summaries at the top of the page without clicking anything. That does not make SEO less important, but it does change what you optimise for, which is why answer engine and generative engine work sits inside this service rather than beside it.
What this includes
Technical foundations
Crawling, indexing, site speed and structured data. If search engines cannot read the site properly, nothing else you do will land.
Content that answers real questions
We map what your buyers actually search for at each stage, then write for those questions instead of stuffing keywords into pages nobody finishes reading.
Authority and links
Earned mentions and coverage that a person would genuinely click. No link farms, no private blog networks, nothing that needs disavowing in a year.
Local and map visibility
For businesses that sell to a place, we work on the profile, the citations and the reviews that decide who appears in the map pack.
Ecommerce search
Category and product pages that rank and convert, on Shopify, WooCommerce or a custom build.
AI search visibility
Answer engine and generative engine optimisation, so you are quoted in AI answers rather than lost behind them.
How we work
Audit and baseline
We look at the site, the search landscape and what your competitors are actually winning on. You get a written picture of where you stand before anyone touches anything.
Fix what is blocking
Technical issues first, because they cap everything above them. Speed, indexing, structure, duplicate pages.
Build the content layer
Pages for the searches that matter, written to be read by a person and understood by a machine.
Earn authority
Outreach and digital PR, aimed at the publications your buyers already trust.
Measure and adjust
Monthly reporting against the things you care about, which is usually enquiries and revenue rather than average position.
Questions we get asked
Technical fixes can show up in weeks. Content and authority usually take three to six months to move competitive terms, and longer in crowded markets. Anyone promising page one in thirty days is either targeting terms nobody searches or is about to do something you will regret.
No. SEO needs time to work, so we will be honest that a two month engagement is unlikely to prove much, but we do not use lock-in to make up for results.
It depends on the size of the site, the competitiveness of the market and how much is broken. We scope it after the audit so the number is based on your situation rather than a package that has to fit everyone.
It matters differently. Assistants and AI summaries are trained on and cite the same web pages search engines rank, so being the source they draw from is now part of the job. That is what our answer engine and generative engine work is for.
Yes, and it is usually faster that way. We can hand over specifications for your team to implement, or do the work ourselves if you would rather.
Explore this service
Technical SEO
Technical SEO is the unglamorous part that caps everything else. If pages are slow, blocked, duplicated or invisible to a crawler, no amount of content will rescue them.
Read moreAnswer Engine Optimization
People increasingly get their answer from an AI assistant or a summary at the top of the results, without visiting anyone. Answer engine optimisation is the work of being the source that answer is built from.
Read more