Education marketing built around enrolment, not enquiries
Courses sell on a calendar and decisions take months. The work is being visible early, staying useful through a long consideration period, and making the application step easy.
What you get
- Course pages that can be found and updated
- Answers to the questions that delay a decision
- Budget concentrated where applications happen
- Fewer interested applicants lost to silence
Education marketing has a shape most sectors do not: intake dates, a long gap between first interest and applying, and several people involved in the decision. A campaign judged on enquiries in week one measures almost nothing.
So the work is built around the cycle. Be present when people start researching, stay useful while they compare, and remove the friction at the point they apply.
What this includes
Course and subject search
The pages people actually search for, structured so a course survives being updated each intake.
Content for a long decision
Entry requirements, costs, outcomes and comparisons. The questions asked in month two, not just month one.
Campaigns timed to intake
Spend weighted toward the windows where applications actually happen rather than spread flat across the year.
Applicant nurture automation
Sequences that keep an interested applicant warm across months without anyone remembering to send an email.
Questions we get asked
All three. The channels overlap; the constraints and approval processes do not, and that changes how the work runs more than the marketing does.
With leading indicators agreed up front, and by tracking enquiries through to enrolment rather than stopping at the form.
Yes, though it is a different search and advertising problem in each market and should be scoped separately rather than assumed.
Other industries we work in
Healthcare
Health decisions are researched carefully and regulated closely. The work is being findable and trustworthy at the same time, without promising outcomes nobody can promise.
Read moreStartups
Early on, the job is not growth. It is finding the one or two channels that work at all, proving it cheaply, and not burning the runway on the other eight.
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